One of the biggest challenges for boutique owners is keeping up with latest fashion trends. While running the logistics of a business, how can you also keep up with the latest trends in boutique clothing for women? Even fashion experts have a hard time predicting the success and sustainability of new trends. As Heidi Klum says, “In fashion one day you're in and the next day you're out.”
You may feel alone in this cut-throat industry, but we're here to help! In this blog, we put together a few tips to help boutique owners like you keep an eye out on trends to strategically stock up on items that are both up-to-date and classic. Listed below are a few ways to stay in the loop.
1. Fashion Week
Following Fashion Week is probably one of the best ways to access the newest trends. They occur twice a year in the US. Once in the second week of September and another in the second week of February. You can catch a glimpse of all the new looks of top fashion designers for the seasons.
2. Celebrity Styles
Keeping an eye out on celebrity styles is also a great way to see what new looks will be popular. Many designers will give their latest creations to celebrities. When the public sees their favorite celebrity honing a new look, everyone will be out looking to copy that style. Find out which celebrities your target audience follows and make sure to keep up with their latest styles!
3. Social Media
In today's heavily saturated social networking world, one of your top resources to the latest trends can be downloaded right into your phone. If you haven't already, get your phone and download Instagram! Not only can you follow celebrities and world renown fashion editorials like Vogue, InStyle, and Harper's Bazaar, but you can also follow Instagram influencers, aka “Instagram stars”. They are today's social elites that set the latest trends. The top 2018 fashion Instagram influencers have been listed out by Izea. Check it out here.
4. Browse Top Retail Shops
Another great resource to tap into for inspiration is fashion-forward retailers. Find the most reputable and popular stores that are similar to your own brand. Browse through their collections of new arrivals and best sellers. You'll get a good idea of which styles and looks are working for your target audience!
5. Niche Bloggers
If at times you feel overwhelmed with the wide variety of options, get curated advice from fashion bloggers in your niche. Fashion bloggers focus on researching and trying out new styles. So getting their take on what's working or not will help you make a decision on what direction to take for your next line.
There are a lot of sources for inspiration out there. So make sure you take advantage of them! Picking a few methods will also help you consistently stay up-to-date on the latest fashion trends.